Growth Strategy
Turn company goals into a prioritized, measurable growth roadmap.
Growth • Ecommerce • Digital Marketing
I build Growth engines that turn Attention into Revenue.
Executive growth and ecommerce leader driving profitable revenue through strategy, digital transformation, and disciplined execution.
Growth LeadershipStrategy + Execution
Data-DrivenDecisions tied to Revenue
$50M+Revenue influenced
900%+Ecommerce growth
11+Growth channels led
7+Years of experience
Executive Profile
- Growth strategy and P&L ownership
- Ecommerce and digital strategy
- Customer acquisition and repeat-customer growth
- Analytics reporting and executive performance
- Cross-functional team leadership
- Marketplace optimization and channel expansion
About Me
"It's not my job to move customers. It's my job to align the business with where demand already exists."
From strategy to execution, I build the systems, teams, and accountability that turn market demand into sustainable revenue.
Capabilities
How I create business value
DTC & B2B E-Commerce
Improve acquisition, merchandising, conversion, retention, and platform execution.
Performance Marketing
Build accountable channel portfolios around CAC, ROAS, and lifetime value.
Analytics & Conversions
Turn fragmented data into clear executive decisions and operating rhythms.
Brand & Demand
Connect positioning, content, media, and sales enablement.
Leadership & Transformation
Align teams, agencies, technology, and stakeholders around outcomes.
Case Studies
Proof, not just Promises
Growth Strategy
From $0 to Nearly $20M: Building an E-Commerce Growth Engine in Under 6 Years
The company initially had no eCommerce sales. By addressing operational inefficiencies, enhancing product listings, improving digital marketing, and optimizing the customer experience, I transformed the business. Within six years, eCommerce sales skyrocketed from $0 to nearly $20 million, resulting in almost 38,000 orders from over 1.1 million website sessions.
214%Revenue growth
Case Study
Scaling Amazon Into a $15M Annual Revenue Channel
The business relied solely on Amazon for revenue, which faced issues with product listings and structure. The author optimized Amazon Ads and developed ad campaigns to minimize spending. They also created an Amazon Storefront, detailed pages, and A+ content, enhancing the overall business presence on the platform. Scaling Amazon Into a $15M Annual Revenue Channel. $15M Annual Revenue | $3M Ad Spend Managed | ~12% ACOS | 25x Best Monthly ROAS
—Result
Case Study
From $0 to $18M: Scaling E-Commerce Through Operations, Marketing & CX
The eCommerce channel, initially yielding no sales, was transformed into a thriving operation. Through optimizations in product listings, advertising campaigns, and user experience enhancements, total sales exceeded $18 million in under six years, achieving over 32,000 orders from approximately 1.26 million website sessions, with an average order value above $520.
—Result
Experience
Leadership built through Experience
(2021-2026) Vice President of Growth & Ecommerce – Texas Buildmart
Led ecommerce, digital growth, analytics, and cross-functional commercial initiatives that grew revenue from $126k/month to over $2.2M/month – a 71% compound annual growth rate (CAGR) over five years
Built and scaled the company’s digital business from approximately $200K to more than $24M in annual revenue, transforming e-commerce into 98% of total company revenue.
Led DTC and B2B digital growth across e-commerce, marketplaces, and direct sales channels, aligning customer acquisition, merchandising, pricing, content, SEO, structured data, analytics, and conversion strategy with company revenue goals.
Delivered 145%+ year-over-year revenue growth for five consecutive years through marketplace expansion, paid media optimization, SEO, and conversion rate optimization.
Built Amazon into a $15M annual business and Shopify into a $9M annual business, while launching Walmart Marketplace and eBay.
Managed $3M annual advertising spend while maintaining ~12% ACOS and achieving a best monthly 25x ROAS.
Led cross-functional teams spanning marketing, merchandising, creative, analytics, operations, and technology to execute the company’s digital growth strategy.
Expanded the product catalog from 18 SKUs to 235+ SKUs, increasing average monthly order volume to 4,000+ orders with an average order value of ~$500 and a ~3% conversion rate.
Generated more than $310K in sales during a single Amazon Prime Day while helping scale the organization from 4 to 35+ employees.
Owned enterprise-wide e-commerce strategy across Amazon, Shopify, Walmart Marketplace, and eBay, overseeing merchandising, pricing, paid media, SEO, analytics, creative production, website optimization, and new product launches.
(2019-2021) Digital Marketing & Ecommerce & Social Media Growth – Wellness Health Group Clinic
Developed the hands-on channel expertise with clients that became the foundation for Growth and E-Commerce. Was able to identify channels where our company could increase sales and was able to double revenue in less than 2 years (During COVID)
Managed digital marketing strategy across SEO, paid advertising, social media, website development, and online reputation.
Produced marketing campaigns, photography, video, and creative assets while improving search visibility through SEO and Google Analytics.
(2016-2019) Digital Marketing, Photography and Programming – Flawless Aperture Photography
Developed the skills, expertise, and confidence that became the foundation for Marketing and Executive Leadership.
Let’s Talk
Ready to transform potential into performance?
Let’s discuss your business challenges, the opportunities, and what success looks like to you.